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"If I could afford a plane, I'd hire a plane."
"The Good news is that we cut a few corners, used clipart and brought the campaign in under budget!"
"I would have done more but I didn't want to exceed my advertising budget.''
"Where should we target our advertising dollars? "Hold on, I'm checking my website."
"Our marketing budget has become a black hole."
"We're going to spend £5M to put over the message that our product is so good it sells itself!"
Ad agencies courting the banking industry