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'Uh, Frank, this concept just isn't working for us.'
"I know R&D feels that the product warrants at least two 'really'."
Toothpaste Marketing Department
"What we need are some fresh, new cliches."
"Dwayne is very important to us. He knows exactly when a trend will become a craze."
"Its name - Kamizak - just sounds too threatening."
"We produce an inferior line of goods. That's why we're looking for a real first class marketing man."
Sugar Co - "We could advertise it as 100% salt free."
"Now remember, you can fool some of the people all of the time. Those are the ones you need to concentrate on."
"Eskimos have 100 words for snow. Marketing has 100 ways to say 'New and Improved.'"
"Aye, don't have something a tad more friendly?"
Marketing pitch produces old cliches.
'We want to focus on female customers. That's why we hired him. He is a real expert - women start shouting 'how sweeeet!' as soon as they notice him.'
"I want you to come up with a fifty second commercial that gives everybody a headache."
Marketing & Advertising
There's no present like the time.
I think we might be able to use you in our advertising department.
Did you see the drama? Realism? Suspense? That's what I call a commercial.
"Man, marketing's going to hate this!"
"We've done all we can, now it's in the hands of the consumer."