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"Our website design could be described as "organic"... in the sense that people often compare it to poop."
"Our social media statistics show us that people don't want our product. The want videos of cats."
"Before we decide that TV is dead, can someone tell what digital marketing is?"
"Before we decide that SEO is dead, can someone tell me what SEO is?"
Copywriter's blank paper compared to the gridded screen of a content provider.