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'Is this where they're conducting the focus group?'
'Great! So I'll run these by the focus groups and see how they go over.'
"We've checked, and it's fine with women."
Head of Decisive Action - 'What do the focus groups think we should do?'
'Teaching reading, writing, and arithmetic sounds like a good idea. Let me run it by an educational focus group.'
Out of Focus Group
At the local beards anon meeting
"Henry, we like the 'any colour as long as it's black,' idea but we just want to ask...is it the RIGHT black?"
Focus Group Failures
'A focus group of classmates, that I assembled, think you can't teach.'
The focus group hated it. So he showed it to an out-of-focus group.
The focus group thinks it's time you got rid of the beard.
'Teaching, reading, writing, and arithmetic sounds like a good idea. Let me run it by an educational focus group.'
'I thought you did fine, but I'm afraid you didn't test well with the focus group.'
You selected one hell of a focus group!
"Geez, you're the worst focus group I've ever seen."
'To look at how we can get sharper images, I propose we set up a focus group.'
You'd be surprised at the number of disruptive participants we get at these focus groups.
Tags:focus group, focus groups, group discussion, group discussions, marketing, market research, qualitative, qualitative research, researcher, participant, participants, researchers, moderator, moderating, interview, interviewee, disruption, disruptive, social research, limitations of research, business
"Just got the script from the focus group. Fabulous!"
Tags:hollywood, producer, producers, director, directors, actor, actors, actress, actresses, act, acting, script, scripts, scriptwriter, scriptwriters, script writing, focus group, focus groups, brainstorm, show business, office, offices, business, businesses, businessman, businessmen, executive, executives
Focus Group: "Better or worse? How about now? Better or worse?"
When Focus Group Researchers Go Head to Head
Tags:research, researchers, market research, market researchers, focus group, focus groups, marketing, marketer, advertising, advertisers, opinion, opinions, survey, surveys, opinion survey, opinion surveys, competition, compete, business competition, head to head, head-to-head, two way mirror, two way mirrors, market analysis
"Before announcing our verdict, we'd like to test it on a focus group."
The first focus group discovered they could generate more ideas if meetings were held indoors. 'I hope you captured that last build.'
Focus groups for hire.