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'I'm torn between brand loyalty & changing trends in the consumer experience.'
'Or to put it in marketing terms, you want more whizbang, we'll need more gizmos.'
'If we are to differentiate ourselves from the private sector we need to focus on a reorientation of our client-facing interactions to prioritise customer led positive responses to intervention scenarios.'
"Eskimos have 100 words for snow. Marketing has 100 ways to say 'New and Improved.'"
'Look out, we've an urgent 'problem!' or, urgent 'challenge!'... Which word should Joyce correctly use team?'
"B2B or not B2B? That is the question."
Advertising and Disruptive Advertising