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'This really is an innovative approach, but I'm afraid we can't consider it. It's never been done before.'
'Well, which approach shall we try this year?'
"This is our new 'winning isn't everything' approach."
'This isn't what I meant when I said to try a different approach.'
Due to media exposure 'cowboy' builders try a new approach.
England managers take a fresh approach to penalties.
'Nobody listened to Bush's radio speeches so I've decided to start a blog...'
'Apparently it's a totally new approach to banking.'
'I'm taking a new approach. I'm giving up barking for rosy rhetoric.'