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"Young people today need heroes - that's why I hired a P.R. firm."
'We don't believe a word of this c.v... And we'd like to offer you a job.'
"There are exceptions. Sometimes it's possible to have buzz without any hype whatsoever."
"'Killer Whale' is terrible branding. From now on, people will call you 'Happy Silly Fun Fish.'"
"After all the trouble I've been in lately, I decided to hire a PR firm to repair my image."
"I've been typecast as a fat, bald white guy - what can you do for me?"
Alexander Lukashenko and the teddy bears.