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DESIRE: THE PRODUCT LINE.
Cowboy Market Research
Caveman about stone wheel: 'I call it 'zero'.'
"It is called, appropriately, 'The Carry-all' "
"Not all the news is bad. Research indicates U.S. Steel would do extremely well as the name of a male fragrance."
"Remember when we were young and soap names didn't sound like a product you'd like to eat?"
'Ok, I came up with a new name for my invention. Now it's called the cyclone cylinder!'
"That Pink Slime I keep hearing about; is that a hamburger or the dessert?"
"Sure it's thin, but not very absorbent."