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Climate change Rebranded as "Endless Summer."
"Sales are up 38% since the name change."
Sundial - solar powered clock
"All I ever thought about, Gus, was me, me, me. But that's all changed now."
'They've rebranded the reference library.'
"After six weeks of camping out here to observe our operations, the design firm has created a new logo. It's our company's name in blue lower-case letters."
'That's beautiful, Ryan, but I need to give some more thought to this rebranding idea.'
'Do you like the new re-brand?'
'Would you say I'm popular?' - 'I'd say you occupy a 'low-density niche'.' - 'Is that the same as saying I'm unpopular?' - 'It's sort of a 'rebrand'.' - 'Maybe marketing isn't all bad.'
"No, no, it's not a pyramid scheme, it's a reverse funnel system."