In addition to inducing smiles, chuckles, and outright guffawing, cartoons are good for more than laughs. Used correctly, cartoons can make your message more effective, enjoyable, and memorable. Cartoons are a powerful tool for communication.
Here’s why:
Cartoons grab the attention of your audience with humor and insight.
When your audience “gets” a smart cartoon, they feel smart – and you look it. Good combination.
Cartoons tickle our minds and our emotions with an instant pleasure payoff. Can you feel the love?
Cartoons can help you communicate with your audience on highly complex and even sensitive topics, allowing you to foster learning and encourage dialogue.
Some examples:
FINANCE
HERITABILITY
CONFLICT RESOLUTION
AGING
And when it comes to memory, humorous material is remembered better than non-humorous material. When’s the last time you remembered a business chart?
Most importantly, the dopamine jolt your audience gets from laughter opens them to accept your premise rather than mounting counter-arguments. When you can make your audience laugh, you’ve got them on your side as a person and a persuader.
Ready to add cartoons to your messaging or website? Search cartoons now. Need more help finding cartoons? Contact me, and I’ll get our Cartoon Concierge on the task.
Yours in Good Humor,
Bob