Marketing messages have a habit of disappearing into the void, no matter how many A/B tests you run or conversion funnels you optimize. But cartoons? They have this annoying tendency to actually stick in people’s minds. Maybe it’s because humor disarms people before they realize they’re being marketed to, or maybe it’s just refreshing to see honesty about how ridiculous this whole industry can be. Either way, a well-placed cartoon can do what your carefully crafted value propositions somehow can’t: make people actually pay attention. Here’s how the smartest marketers are using cartoons to cut through the noise while the rest of us are still debating CTA button colors.
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Internal sales training decks – Use it to break the ice when discussing flawed or overly narrow sales strategies.
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B2B marketing blog posts – A funny way to highlight the importance of identifying the right customer base.
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LinkedIn thought leadership posts – Spark conversation around how companies sometimes mistakenly market to themselves instead of their audience.
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Content marketing blogs about timing – Illustrates the risk of delivering messages at the wrong moment.
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Ad agency pitches – To show clients why context matters as much as content in advertising.
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Social media posts – Engage audiences in discussions about when ads feel most intrusive.
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Presentations on digital advertising – Great visual when discussing personalization and targeting in marketing.
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Email campaigns about customer insights – Emphasize how critical data is for making advertising relevant.
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Workshops on consumer behavior – Lighten the mood while showing how absurdly accurate targeting can sometimes feel.
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Innovation and product launch presentations – Show that even brilliant ideas need a marketing plan.
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Entrepreneurship training – Perfect for workshops or courses about taking inventions to market.
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Business blogs – To stress that having a great product is not enough without a strategy.
Here’s the uncomfortable truth: your audience is already laughing at marketing. The question is whether they’re laughing with you or at you. Cartoons let you get there first, acknowledging the absurdities of our industry before your prospects do. They make the complex simple, the boring interesting, and the sales-y almost bearable. While your competitors are still sending those earnest LinkedIn messages about “synergistic solutions,” you could be the brand that actually gets remembered because you dared to admit that marketing is, frankly, pretty ridiculous sometimes. And that honesty? It sells better than any funnel hack ever will.
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If you want to go deeper, check out our guide on:
How Cartoons Can Make Marketing Content More Engaging
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