Part of our Add Humor to Spice Up Your Content Marketing guide Key Takeaways: Humor triggers dopamine while lowering psychological defenses, making audiences more receptive to marketing messages Funny content is 3-5x more memorable than standard messaging due to “elaborative encoding” in the brain Brands using humor are perceived as more trustworthy and prompt…
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Recent Posts
Best Marketing Cartoons and How to Use Them
Marketing messages have a habit of disappearing into the void, no matter how many A/B tests you run or conversion funnels you optimize. But cartoons? They have this annoying tendency to actually stick in people’s minds. Maybe it’s because humor disarms people before they realize they’re being marketed to, or maybe it’s just refreshing to…
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“Chefs” Caption Contest Commentary
Hello Caption Contest fans! Lawrence Wood is off enjoying the Irish coast and I’m filling in this week. Last month’s contest featured a drawing by cartoonist Nathan Cooper. Here we have a woman opening the door to two chefs and one is clearly speaking. The Chefs may be identical but clearly are visiting the woman…
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How Brands & Agencies Can Use Cartoons Without Legal Issues
Part of our Add Humor to Spice Up Your Content Marketing guide The Legal Minefield Nobody Talks About You’ve decided cartoons are perfect for your next campaign. They’re engaging, memorable, and exactly what your brand needs to stand out. Then someone in legal asks the question that stops everyone cold: “Do we own this?…
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How to Explain Complex Marketing Topics Using Cartoons
When Marketing Jargon Meets Reality Marketing is drowning in complexity. Attribution models, customer lifetime value calculations, multi-touch funnel optimization. It’s enough to make even seasoned professionals reach for another coffee. But here’s the thing: if your audience can’t understand your message, they can’t act on it. Enter cartoons. When used strategically, cartoons don’t just add…
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