Insurance — Everyone Needs It!
If you’re an insurance agent, you’re often called upon to demonstrate the advantages of your products with a presentation. Connecting with your prospects is easier when you add humor, especially in our online, pandemic world. But whether in person or over Zoom, a visual ice-breaker will grab your audience’s attention.
Liven up your presentation by including an insurance-themed cartoon or two. Humor, especially when it’s unexpected, can instantly engage your audience.
A funny drawing with a snappy caption can take the edge of an otherwise serious discussion. For example, suppose you’re explaining an unfamiliar insurance type to a potential client. This cartoon by acclaimed New Yorker cartoonist Jack Ziegler can help:
As the population ages, more of your clients will need help navigating the complexities of their health insurance. Fortunately, most medical insurance shoppers are looking for a knowledgeable voice—your voice—to put them at ease.
Cartoons—even ones that poke fun at the insurance world—can quickly establish a connection between you and your clients. Master cartoonist Bob Mankoff imagines a policy with a rather broad exclusion, but it also serves as a starting point for discussing the scope of coverage.
The greatest medical insurance labyrinth of all time is Medicare. Multiple parts, special enrollments, and other complexities can create a steep learning curve for Medicare newcomers.
Of course, you may have plenty of material to explain it, but how about injecting some humor where attention seems to flag? This Kaamran Hafeez cartoon addresses Medicare’s intricacies with a light touch.
Here’s a cartoon from Tom Toro that everyone will “get” in this era of endless superhero movies and sequels. Even the Man of Steel must see a physician and navigate insurance occasionally.
Life insurance is one area rife with confusion for customers. If that’s your arena, Michael Shaw’s cartoon may bring the right comedic touch to a presentation for your peers or clients.
Insurance advertising often uses humor to reach its audience. Talking animals, screwball scenarios, and huckster athletes all vie to sell car or home insurance to a jaded public. For some, like Drew Dernavich, humor may be the primary criterion for selecting their insurance company.
When it comes to car insurance, many of your prospects want to know what’s covered. They’ve all heard horror stories from friends that start with “Well, they didn’t cover that!” Let cartoonist Mick Stevens get the conversation—and the laughter—going with his improbable insurance scenario.
We end our discussion with another great cartoon by Jack Ziegler. Your insurance peers might best appreciate this cartoon. It neatly summarizes the fact that everyone needs insurance. And not just one type—we’re talking fire insurance, condo insurance, car insurance, boat insurance, mortgage insurance … well, you get the idea. See if you agree with “The Insurance Gang” below.
