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"Our quarry, ladies and gentlemen—the great American consumer. Fetch!"
Tags:consumer, consumers, consumerism, consumer society, consumer societies, capitalism, capitalist, capitalists, capitalist society, marketing department, marketing departments, marketing, marketing men, marketing man, advertising strategy, retailer, retailers, target audience, target customer, target customers, target audiences
"I'm going into advertising - but, you know, negative advertising."
Tags:advert, adverts, advertising, advertisement, advertisements, negative advertising, negative advertisement, negative advertisements, marketing campaign, marketing campaigns, marketing strategy, marketing strategies, marketing career, advertising career, advertising careers, marketing careers, career plan, career plans, pr, marketing men, marketing man, ambition, ambitions, ambitious
"Yeah, but what's the hook?"
Tags:pirate, pirates, captain, captains, piracy, buccaneer, buccaneers, hook, hooks, marketing strategy, marketing strategies, advertising strategy, advertising strategies, advertisement, marketing, marketing men, marketing man, advertising men, salesmen, salesman, sales people, presentation, presentations, marketing tactic, marketing tactics, advertising tactic, advertising tactics
"I'd add 'UK' to your name and do it in big red letters....that'll be £15,000."
"I'm appointing you head of marketing...your first job is to come up with something we can market...and to who??"
'The brand is dying on its feet, we have to do something radical.'
Tags:marketing strategy, marketing strategies, branding strategy, branding strategies, advertising strategy, advertising strategies, advertisement, relaunch, rebrand, rebrands, rebranding, re-brand, re-brands, re-branding, marketing men, advertising men, celebrity endorsement, celebrity endorsements
"Yes, I did say we needed to do more mobile marketing. But, putting a sign on your car isn't what I had in mind."
"Grandpa, before selfies and social media, how did people self-promote?"
Tags:self-promote, self-promotion, self-promotions, self-promoting, self promote, self promoting, self promotion, self promotions, social media, social medias, social network, social networks, social networking, selfie, selfies, self-portrait, self-portraits, self portrait, self portraits, advertising, marketing, advertisements, marketing men, marketing man, strategy, strategies
"It's new and improved because we now have better advertising."
"Marketing with social media is a fad. I know what I'm talking about, baby."
"I see you've been polishing your brand."
Tags:brand, brands, branding, advertisement, advertisements, avert, adverts, advertising, marketing, marketer, marketers, marketing, marketing strategy, advertising strategy, advertising space, marketing space, marketing men, marketing man, advertiser, advertisers, cow, cows, tattoo, tattoos, skin art
"Do you ever get the urge to write something worth reading?"
"Hire me and I'll bring in orders. Big orders. You're gonna need a bigger door."
Advertising Lessons from the Old School
Tags:advertising, writing, copywriter, dave trott, advertiser, advertisers, advertisement, advertisements, advert, adverts, marketer, marketing men, marketing man, advertising strategy, marketing strategy, lesson, old school, marketing, content, words, fodder, brain food, teaching, lecturer, ad school, communication
"Once an ad man, always an ad man."
'And here's old Elias T. Pendergast - a legend in the advertising game. He's the one who successfully marketed the Ass-Expander.'
"Eskimos have 100 words for snow. Marketing has 100 ways to say 'New and Improved.'"
Tags:eskimos, eskimo, marketing jargon, advertising jargon, marketing language, advertising language, teacher, marketing men, advertising departments, business jargon, marketing man, advertiser, advertisers, marketing strategy, advertising strategy, advertising, marketing, teaching, teachers, new and improved, slogans, commercials
'The flip side of product placement - removing the competitors' placements.'
'It's the philosophy of the company that truth in advertising begins at home.'
Tags:advertising, advertising agency, ad agency, ad agencies, advertising agencies, truth in advertising, integrity, corporate philosophy, company philosophy, mad men, ads, advertisements, advertisement, campaign, campaigns, philosophy, philosopher, philosophers, marketing, marketing men, marketing man
He got his best marketing ideas late at night.
'Listing all the side effects is so clinical. Let's just say 'But wait. there's more!''
Marketing pitch produces old cliches.
Tags:marketing, marketing department, marketing departments, advertising department, advertising departments, marketing men, marketing man, advertising men, advertising man, advert, adverts, ad, ads, cliche, cliches, special offer, special offers, cliché, clichés, marketing strategy, advertising strategy
'Note to self: Avoid infomercial writers.;
"We got the aspirin account. A study shows our ads give people headaches."
Tags:advertising agency, got the aspirin account, headaches, business, profits, tv ads, newspaper ads, online ads, health, wellness, medicine, medical, doctors, headache, painkiller, painkillers, pain medicine, pain medication, ad agency, ad agencies, advertising agencies, marketing men, marketing man
"His profile said he was involved in marketing for a major high street chain."