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"I told you I was sick! The doc says I'm a full blown hypochondriac....and he gave me a new wonder drug called a placebo!"
'Penicillin is called a 'wonder drug' because any time the doctor wonders what you've got, that's what you get.'
'So what's this new wonder drug?'
Advertising campaign before product development
"It does have a side effect. You'll faint when I tell you how much it will cost to produce."
'So, what's this new 'wonder drug'?'
'I was an incurable romantic until I met Peter, the Wonder Drug!'